The Smart Kidz learning platform is part of our disruptive solutions aimed at getting children to understand financial
literacy. We have since learnt that financial literacy is about having the right skills and knowledge to make informed
decision about managing money; it has also become quite glaring that financial literacy needs to be taught to young
children as this is considered as a crucial life skill.
A recent study from the University of Cambridge showed that children learn money habits from as early as age seven yet
this does not underscore the importance of parents teaching about money to kids even younger. At the core of financial
literacy are not just the principles guiding the use of money but the attitudes that goes with it.
At Proshare Foundation, we believe that Parents are their children’s first money influencers, as they tend to pass their
money management knowledge and skills to the children(either taught or by just been observed), and by this they develop
either good or bad money management skills themselves. We believe strongly that the community can be better off having
children with sound financial literacy background.
The Smart Kidz learning platform utilizes animations, cartoon imaging and games to teach on the concept of money,
budgeting, savings and basic etiquette. The SKL platform targets children from the ages of 4 – 12, teens with the
FEET(Financial Education and Enlightenment Training for Teens) programme.