How can we build and help financial service providers deliver products and services that under-served customers will not only choose but use?
At Proshare Foundation, we have since found out that theories or popular opinions are not enough to determine the root
cause of issues surrounding financial literacy and inclusion; hence research is at the center of our bespoke solution
offerings to our target demographics. Research for us serves the purpose of gathering data and information from affected
audience, uncovering, understanding and observing these targeted audience.
Financial literacy is often misunderstood to knowing the really big stuff. At the heart of it, it is all about
understanding personal finance and how the foundational principles of personal finance can transcend across other areas
of our everyday lives. Finance is a major part of human existence. An understanding of finance elevates even the most
mundane and uneducated into being a solid contributor to family, community and nation at large.
It is a fact that financial literacy brings about material impact on self , families, community and nation; the lack of
it is widely dominant in developing nations. The lack of this is evident in the financial choices made by the vast
majority of the populace. While the level of financial literacy varies across board in terms of education and income
level, there is a disturbing population that has been excluded from the process of accessing financial products and
Proshare Foundation is a community driven not-for-profit organization. We lend our voice to causes that affect,
influence and serve the public. Our advocacy projects are centered around public awareness on health-related issues,
topical issues that support the fundamental rights of women, public service announcements and any other issues that
align with our organizational goals.
The financial services sector is facing stiff digital disruption and it is evident that financial services landscape is
changing drastically. With the advent of the fintech industry, block chain, data analytics and AI all lending to the way
financial services operators are delivering on service. Disruption for us at Proshare Foundation is exploring ways to
expand financial inclusion and using technology to cut down on operational costs.